The 2015 EuRA Report

By Anita Meyer and Lise Lotte ten Voorde

eura relocation report

The autumn traditionally offers a rich amount of conferences and conventions, and 2015 was no exception. Since Anita Meyer (director / founder of am&pm relocation) became president of EuRA her schedule has been filled to the brim. For this issue of ReLocate Magazine she shares with us her personal highlights and impressions of what’s happening in the world of global mobility conferences.

'The EuRA presence certainly enhanced the visibility of the association and awareness of the necessity to work with accredited EGQS holding members. Quite a few people in the audience approached Sabine and Anita for more information on relocation, on training, on quality seals and more.'

Shorter, condensed, more dynamic; that’s how Anita Meyer would describe the evolution in the way events are set-up nowadays. The ‘Ignite’-principle – probably derived from Pecha Kucha – is one of the many positive changes. Speakers get five minutes during which they can show fifteen slides of twenty seconds each. The speed inspires a subject that’s close to the heart and ensures a lively presentation of a wide subject range, not necessarily related to relocation.

Visiting various events around the globe also sheds light on tendencies within relocation. Where in the past years digitalisation and compliance were important issues, this year social values and care for the climate are high on the agenda. John Mackey, co-founder of a successful supermarket chain and author of Conscious Capitalism, writes that a successful company makes profit on the one hand and cares for its surroundings on the other.

Meyer notes that translating this to the relocation business will take some effort, especially when it comes to the products. Yet there are some examples of good practice. A large global company, for instance, obliges its personnel to spend three days a year making an effort for our planet and its people and to show proof of that. Another company engaged orphans for small chores around the company and a Chinese CEO asked a widow to cook him and his staff a fresh, healthy lunch every day. In Sweden there’s a green housing service who shows its clients around on foot and treats them to a healthy, vegetarian lunch.

National Relocation Conference, London, September 10, 2015
The NRC is a one-day conference organized by the Association of Relocation Professionals (ARP). The dynamic program comprises 30-minute sessions on compliance, immigration, sales strategies and ‘moving stories’ from the removal industry, with here and there a Just a Minute presentation. Pickford Move Manager for example, the largest moving company (in business for a hundred years), and ACS, the largest international school in London, were each given five minutes to present themselves.

The plenary session was titled Vision Meets Reality and featured the best-known characters in the UK relocation industry. A panel of two relocaters, a mover and an apartment service, shared how they envisioned their companies five years ago and how they’ve actually turned out. In some cases vision and reality were worlds apart. The audience is always keen to listen when such experienced speakers are on the stand.

Two especially inspiring individuals were keynote speaker Dave Coplin, Chief Envisioning Officer for Microsoft (he plays the role of fortune-teller for Microsoft, see and a wake-up-after-lunch speaker, Nicola Cook, Chief Opportunity Officer of Company Shortcuts ( )

A few quotes from Dave Coplin to trigger your curiosity:
– Work is an activity. It’s something you do, not something you go to (work). Choose any best place to do it from;
– Emptying your inbox cannot be the goal of the day;
– Unbox your inbox: email is where information goes to die;
– TLDR: ‘too long, didn’t read’: keep your messages short.

Nicola Cook, talked about sales strategies, the difference between products with a short life span (like yoghurt) and wholesale products (like tires) and how they differ from the sale of services. If you’re trying to sell a specific service like relocation, which can sometimes feel redundant to HR people, it all comes down to relationships. You may have to know people for years before they place their first order.   Nicola advises to:

– Win mindshare: be visible, in the right way (adapt your technique to your product);
– s’marketing: combine sales and marketing, preferably via internet;
– 75% of purchasing decisions are taken before the potential customer contacts you.

Zukunft HRM Expo, Cologne, September 16-17, 2015
It was the first time that EuRA was invited to participate at what is considered to be the biggest trade fair for HR management in Europe. Given the well-known abyss between HR-people and relocaters, the invitation to partake in this event was a great opportunity, and somewhat of a milestone, to draw attention to the available relocation services. EuRA was assigned a secluded office space and pressroom where the 15.262 attendees were invited to come in and ask questions about relocation.

“Since EuRA did not know what to expect as a first time attendee, and the visitors were not sufficiently aware of our presence, the opportunity was not fully utilised. For the next edition we will properly prepare advance marketing via Internet,” says Anita Meyer.

Visit for an impression of the event.
Salon RH Suisse, Genève
September 30 – October 1, 2015

Another first: the workshop presentation EuRA held at the annual Human Resources exhibition in Geneva. The exhibition welcomed 2.736 visitors to 185 exhibition stands, and lots of interesting short, practical sessions, organised in speakers corner structures all over the exhibition area.

EuRA received great interest from the audience. Some of the topics that were addressed: is it a global trend for expat-contracts to move from long term to short term? (Yes) What do European or global memberships add to being a member of a national relocation association? (A broader view on relocation issues. In China, for example, each year three new international schools open. That’s interesting information you wouldn’t know otherwise.)

Anita Meyer presented EuRA together with Sabine Baerloche of Active Relocation and former president of SARA, the Swiss Association of Relocation Agents. They focused on the benefits of working with relocation professionals (save yourself some trouble) and the pitfalls if you don’t.

The EuRA presence certainly enhanced the visibility of the association and awareness of the necessity to work with accredited EGQS holding members. Quite a few people in the audience approached Sabine and Anita for more information on relocation, on training, on quality seals and more.

Executive Briefing, Boston, October 6, 2015
One day before the World Employee Relocation Council in Boston, networking guru Ed Cohen organized one of his famous networking events. Cohen is founder, owner and driving force behind the Global Business News Media. He has a radio station exclusively on the topic of relocation and earns a living by setting up lunches where HR-people meet with parties who’d like to sell their goods to HR-people.

The program included short presentations by and about the sponsors of the event. For example: a young man who took over his father’s moving company and a presentation on cultural trainings and how aspiring expats should be screened to establish if their families can cope with having him or her gone for a long period.

A panel of speakers comprised of relocaters, removal companies, Cost Of Living Allowance calculators, temporary housing companies, cultural trainers and corporates were presented a set of questions which enabled them to give their opinion on the same subjects, from a different point of view:
– What’s your strategy for developing young leadership?
– What’s your strategy for growing market-share across borders?
– What new techniques and technology are you developing for enhancing customer services and talent engagement?

Food for thought for both panel and attendees, resulting in an exceptional networking event with lots of useful information and eye-openers.

World Employee Relocation Council (WERC), Boston, October 7 – 9, 2015
“As president of EuRA I will limit my report to the EuRA cocktail in the Marriott on October 8, even though it was a vibrant, maybe the best ever WERC, conference,” says Meyer.

“The bar was on an intermediate level, with easy access and visibility, and ample place for networking for the many EuRA members and friends who attended. The EuRA cocktail is becoming a popular event at the annual WERC. Every year we have to look for a bigger room to accommodate the attendees. CORT was the main sponsor for the 3rd year in a row. Thank you Ken Barron & team.”

“Almost the entire board of EuRA was present, and we took the opportunity to invite everybody and his little brother to the Malta EuRA conference in April 2016.  All board members were sporting the blue sunglasses, the EuRA goody bag item that will be sold in support of the charity of the year. Just as in previous years, we are looking for a local charity in Malta. It’s such a lovely feeling when the destination is tangible.”

The 2016 EuRA Conference takes place in Malta from April 19th to 22nd.  Book your place online by visiting the EuRA website:

eura relocation charity
above: the EuRA board get into the swing of things and sport the EuRA charity sunglasses
top: thank-you painting by the orphanage that was supported through the charity auction at the 2015 Porto Conference

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