With its rousing theme ‘Social Values: Better Business’ this year’s EuRA conference promised to bring new insights into how we live and work.  It will come as little surprise to you that, as a people, our standards and desires are changing.  Where once we were perfectly content with the supermarket’s ‘basic’ label, we now prefer organic.  We want our eggs to be free range, our vegetables to come from a local farmer and our pigs to be given the chance to frolic in the mud before becoming our breakfast bacon.