Our two largest cities, Brussels and Antwerp, are the only two Belgian cities to feature among Europe’s top 50 economic centres. Brussels is our major gateway for international finance, investment and institutions, while Antwerp is our major port city with specialisms in logistics, manufacturing, diamonds, retail and business services. Each has its own unique strengths, but how do they compete on a global scale? And what exactly is it that is it that makes a city competitive?
With its rousing theme ‘Social Values: Better Business’ this year’s EuRA conference promised to bring new insights into how we live and work. It will come as little surprise to you that, as a people, our standards and desires are changing. Where once we were perfectly content with the supermarket’s ‘basic’ label, we now prefer organic. We want our eggs to be free range, our vegetables to come from a local farmer and our pigs to be given the chance to frolic in the mud before becoming our breakfast bacon.