The second EuRA conference session that stood out for its relevance to all our members spoke about leveraging social media for our business’ benefit. Entitled “How small companies can use the power of social media” it proved an inspiring session full of practical advice. We’ve spoken about how to turn your stakeholders into brand believers and the tech shift that is driven by millennials, but this issue we bring you easy to follow advice on how to get yourself noticed on social media as growing brand recognition and opportunities to convert new clients increasingly take place online. You may also want to check out what EuRA’s keynote speaker Tony Chapman had to say on selling your brand.
Inspired by the ‘Clicking Culturally’ session at the recent EuRA Relocation Congress in Warsaw we decided to look at what happens when we feel ready to pass our ‘baby’ on to the next generation. Will your company stay in the family or will you find that perfect partner who is willing to contribute to its growth after you say goodbye? And what happens after you have left? Will everybody be as happy as they once were? Will people ‘click’ with the new company culture?
Since February 1st, 2017 anyone renting out their spare room or other property must pay the same taxes as those that are applied to hotels in the region. From that date onwards, the responsibility for hotel tax shifted from the 19 individual municipalities to the region. For the likes of AirBnB, the taxation system surrounding privately managed short stay rooms, apartments and houses used to be quite the grey area, and to be honest, with the new regulations it’s not necessarily become that much clearer.
Evolution is key to just about everything, and it’s not limited to the natural world either. In business we need to evolve to stay ahead of the market, to develop new trends and to keep the lifeblood of a business flowing. Most importantly, we need to know how to evolve our business practices to retain our most precious present employees, and to attract future employees, filled with fresh energy and new perspectives.
First coined as a term in the seventies, over the years burnout has not just become widely recognised, but has rooted itself firmly into our society. To give you an idea of the pandemic proportions it has taken on, the Japanese and Chinese even have terms for ‘death-by-burnout’, caused by the alarming rate of suicides due to stress. It’s easy to blame the employer, but often times contributing factors are not necessarily within the company’s control. Tackling burnout instead means maintaining a careful balance between the professional and personal.
2016 was without doubt a difficult year for the hotel industry, with Brussels most definitely taking the biggest knock and occupancy rates plummeting by more than 20%. This was largely attributed to terrorist actions and in a smaller part due to the rise of the likes of homestay networks such as AirBnB. Not being one to dwell on the past, ReLocate looks toward a bright and shiny second half of 2017 which by all accounts will be an upturn kind of year for the hotel industry. We bring you all the wonderful concepts of the future of hotels, how the hotel industry is going to reshape itself to keep up with the competition, and what we can expect in the year to come.
An essential part of starting a new life in a new city, a new country, or the beginning of a new phase in education is ensuring that the school you choose for your children is a good fit. In the course of an expat’s school life, they may attend a number of different schools, so ensuring a smooth transition is fundamental to the happiness of your precious sons and daughters and their future academic plans.
Let’s make an equation containing three elements: city + international companies + (international) talent. The desired outcome: an attractive environment, wealth, social cohesion. Or, in other words, an attractive brand. You, dear reader, will surely be aware that a happy worker is a happy company is a happy city is a happy resident is a happy worker…. ReLocate has recently focused on a number of things that can contribute to a companies’ wellbeing – and their employees – today we’d like to focus on what cities can do. A survey among 1.264 international workers tells us: a lot.
Just as the US has Silicon Valley, Flanders has Biotech Valley. Or rather ís, because the activities of the Life Sciences and pharmaceutical industry are so dense you need a magnifier to discover every spin-off and start-up. Flanders is Big in Life Sciences, of global stature as a matter of fact, and that, as you might imagine, generates an inflow of knowledge workers, also known as expats.