ABRA Member Meeting & 20th Anniversary

Date/Time
Date(s) - Tuesday 14 September 14, 2021
4:30 pm - 7:30 pm


Global Reset in the Transitional Roaring Twenties: From Care to Opportunities

The 20’s of this century are years of transition. We’ve gone through a big wildcard, the coronavirus, which has shaken society, the economy, and our everyday life. The post-corona era speeds up this mega transition. This transition is already in full swing and will increasingly revolve around 3 core themes: transformation, connection & convenience. These three trendaxes of the future offer opportunities for companies, brands and products to respond to and innovate. Conshumans (a combination of citizens and consumers), companies and organizations need trust, confidence and perspective, but can’t miss this train and they will have to adapt their lives and values, and in some cases their mission and vision to survive the roaring twenties.

With his company, the trend agency Futureproved Trendwatchers, Bert advises companies with trend analyses, trend implementation, trend communication and trend acceleration.

Bert Van Thilborgh (°1967) studied history at the University of Antwerp and the KUL in Louvain. In 2016 he postgraduaded in Trendwatching, Future Thinking & Trendimplementation. He was the founder of some internationally awarded marketing communication agencies in Belgium and the Netherlands. His agencies have worked for both smaller SMEs and large multinationals, such as Walt Disney Studios, Paramount, Hasbro, Playmobil, Electronic Arts, Sanel, Panasonic, Creative Labs, Fleurop, IKEA, Diageo, Alpro, Mars, Mondelez International. In 2017 Bert Van Thilborgh founded the trendwatching and innovation agency Futureproved. He currently advices boards of companies and C- level management in trendanalysis, innovation & future thinking. He gave keynote speeches for different organizations and companies like SBS, Proximus, AB Inbev, Cavalier, Sodastream, Arval, etc. Bert is professor in trendwatching, strategic future thinking and scenario planning at Belgian & Dutch University Colleges but also guest professor in Russia (University of Moscow) and Brazil (Inova Business School of Sao Paulo). He is currently working on his first book on trends, innovations and the future after Corona: Trends in the transitional twenties of the 21st century: from Care to opportunities. This book will be published early 2022.

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